
I first learned my words had the ability to incite discussion when I was writing copy for TV ads. I’ll never forget the Mother’s Day morning years ago, while I was standing in the line for the champagne brunch buffet at the Hilton, I heard the people behind me discussing a television commercial I had written and produced. Two total strangers were discussing the message my words were meant to transmit. It was the first time it really occurred to me that people were communicating as a result of what I was writing.